The Journey of Lori & Co.

In 2016, I started Jewelry by Lori as a way to share my love for creativity and jewelry. It began with a handful of handmade crystal chokers, inspired by a YouTube tutorial, that I figured I’d just keep for myself if they didn’t sell. But they sold out, and that spark quickly grew into something much bigger.

What started as a small side project turned into a full-blown dream—craft fairs, markets, wholesale orders, and loyal customers who’ve supported me every step of the way.

The journey hasn’t been easy. From balancing part-time jobs and university in the early days to navigating a pandemic just after leaving my 9-to-5, I’ve faced my share of challenges. But through every moment, my community showed up, and that’s what kept me going.

Over the years, Lori & Co. has evolved into so much more than I ever imagined. From handmade jewelry to a full boutique, and now to a business with a renewed focus: creating meaningful, intentional designs that celebrate life’s most precious moments. Whether it’s permanent jewelry, custom jewelry for a new mom with our Mama Keepsake pieces, a memorial piece for someone who’s grieving, or personalized embroidery, every item we create is designed with care and purpose.

In 2025, we’re starting a new chapter. We’ve shifted from a storefront to an online boutique with custom jewelry appointments, giving me the freedom to pour my energy into what matters most: keeping the magic alive in every piece we create and running a business focused on your experience. 

I’m endlessly grateful to everyone who’s supported me—from my earliest customers to the friends and family who believed in me. Lori & Co. wouldn’t exist without you.

With love,

Lori