The Journey of Lori & Co.

In 2016, I started Jewelry by Lori as a way to share my love for creativity and jewelry. It all began with a handful of handmade crystal chokers, inspired by a YouTube tutorial, that I figured I would just keep for myself if they didn’t t sell. But they sold out, and that spark quickly grew into something much bigger.

What started as a small side project turned into a full-blown dream, craft fairs, markets, wholesale orders, and a community of loyal customers who have supported me every step of the way.

The journey hasn’t been easy. From balancing part-time jobs and university in the early days to navigating a pandemic just after leaving my 9-to-5, I’ve faced my share of challenges. And now, in 2024, another big shift: closing my storefront to embrace a new business model. Through every change, one thing has remained the same you have shown up, and that’s what has kept me going.

Over the years, Lori & Co. has evolved into something far beyond what I imagined. From handmade jewelry to a full boutique, and now to a brand with a renewed focus: creating meaningful, intentional designs that celebrate life’s most precious moments. Whether its permanent jewelry, a Mama Keepsake for a new mom, a memorial piece for someone grieving, or personalized embroidery, every item we create is designed with care and purpose.

In 2025, we’re embracing a new chapter. Lori & Co. is now an online boutique with custom jewelry appointments, local pickup, and a more intentional approach to business. This shift gives me the freedom to pour my energy into what matters most—keeping the magic alive in every piece and creating an elevated experience for you.

I’m endlessly grateful to everyone who has been part of this journey, from my very first customers to the friends, family, and supporters who believed in me. Lori & Co. wouldn’t exist without you.