Collections
10K Gold Collection
View collectionChristmas Collection
View collectionEmbroidery
View collectionEmbroidery
View collectionFall Collection
Get cozy this Fall season with our various Autumn and Halloween themed items. Items include delicious smelling candles, jewelry, crewnecks, mugs and more!
View collectionLori & Co. Subscription Box
View collectionLuxury Collection
View collectionMama's Keepsake Luxury Collection
View collectionMother’s Day
View collectionNewfoundfit Apparel
View collectionNFF Fall Collection
You are grounded.
You are whole.
You are stronger than your circumstances and environment.
Think of a flower growing from the pavement but with a Newfoundland twist on words ("the Rock").
You are, Rooted in the Rock.
View collectionPersonalized Jewelry
View collectionPet Lovers
Shop our array of pet themed items from custom jewelry and sweaters to ready to go pet themed items!
View collection