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Best Jeweller & Jewellery Store 2020, 2021, 2022. Best Boutique and Bridal Shop 2024.
Lori launched Lori & Co. in 2016 as a 22-year-old university student hand-making jewelry at her childhood home and selling it on Etsy and at the St. John’s Farmers’ Market. What started as a small side hustle quickly grew into a full-time business built through creativity, consistency, and community support.
Over the years, LC evolved through many different chapters including handmade jewelry, apparel, embroidery, a retail storefront, and a downtown studio. Today, the brand has returned to its roots in a more intentional way than ever before.
Lori & Co. now focuses on permanent jewelry, custom engraving, keepsake jewelry, and curated pop-up experiences throughout St. John’s and surrounding areas. Every piece is designed with meaning and created to celebrate special moments, memories, and connections.
What began as a student dream has grown into a recognizable Newfoundland brand loved by thousands and built with heart, resilience, and genuine connection.
Whether you’ve supported Lori & Co. since the early Etsy days or are discovering the brand for the first time, thank you for being part of the journey.