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Online + Appt-Based Order by 4:00 PM NST (Mon–Fri, in-stock items) for next-business-day shipping, or use code DTPICKUP and contact us for pickup times

Engraved by us, personalized for them.

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Best Jeweller & Jewellery Store 2020, 2021, 2022. Best Boutique and Bridal Shop 2024.

Lori launched her business in 2016 as a 22-year-old university student hand-making jewelry at childhood home table and selling it on Etsy and at the St. John’s Farmers’ Market. What started as a side-hustle quickly transformed into a full-time career as she poured her creativity, passion, and drive into growing her brand.

Over the years, LC evolved from handmade jewelry to apparel, embroidery, and a full retail storefront, but in 2024/2025, the brand stepped into its most aligned chapter yet.

Today, LC operates as a modern downtown studio specializing in high-end permanent jewelry, custom engraving, and meaningful keepsake pieces. Lori works one-on-one with clients to bring intentional, personalized jewelry to life, blending craftsmanship with a warm, elevated experience.

What began as a student dream has grown into a signature Newfoundland brand loved by thousands — built with heart, consistency, and a whole lot of grit.

Thank you for supporting this journey — from the early Etsy days to the refined, soulful LC studio you know today. Whether you’re a first-time visitor or a longtime supporter, you’re part of this story.

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